Lacoste, a world-famous French clothing brand, replaced its iconic crocodile logo with endangered animal images to spread awareness about these species and dangers that they are in.
In a collaboration with the International Union for Conservation of Nature, Lacoste presented ten new designs of their iconic polo-shirts. Each of the ten featured animals are on the brink of extinction. The number of polos produced for each series corresponds to the remaining population sizes in the wild.
By purchasing the shirts, people playing in helping IUCN and Lacoste in the fight for wildlife conservation worldwide.
The Burmese Roofed Turtle
The future of this spectacularly-colored freshwater turtle native to Burma appears instead dark. Rampant egg collection for local and distant consumption, easily predictable nesting sites and reproduction periods make it an endangered species with man as its first predator.
The Javan Rhino
Javan Rhinos are very rare, quiet and solitary animals. They are now only found in Indonesia, under the protection of the Rhino Protection Unit, both in plains and rainforest. They are threatened because of their low reproduction rate as well as intensive poaching for their horns.
The Northern Sportive Lemur
This primate measures simply over 50 centimeters from head to tail and weighs around 800 grams. It can be found in the dry woodlands of Northern Madagascar. Intensive poaching and the destruction of its habitat for agriculture and deforestation make it a critically-endangered species.
The California Condor
With a wingspan that can reach 3 meters, the California condor is the largest flying bird in America. Its bald head is red orange while its large body is covered in black plumages. Its survival is threatened by lead poisoning and human-induced garbage that pollutes its natural habitat.
This flightless , nocturnal parrot with yellowish moss green and brown plumage is native to New Zealand and can measure up to 60 centimeters. The male kakapo creates a strange and powerful’ boom’ call to attract females. It is an endangered species largely because of its very low reproductive rate.
The Vaquita, or Gulf of California porpoise, is a solitary sea mammal that enjoys swimming at a leisurely pace in shallow waters. It weighs around 48 kilos on average and measures 1.5 meter in length. It is a critically endangered species due to shrimp gillnets in which it can get entangled.
The Anegada Ground Iguana
This iguana, native to the British Virgin Island of Anegada, is an herbivore that can weigh up to 6 kilos and measure over 60 centimetres and live in the tropical dry woodland. Regrettably, cattle breeding and agriculture make their habitat shrink and feral cats and dogs find them quite tasty.
The Cao-vit Gibbon
This ape is one of the rarest in the world. Despite weighing between 5 and 10 kilos, the Cao-vit Gibbon can swing from branch to branch with great agility. This gibbon can be found in a forest located at the border of China and Vietnam, where deforestation reduces its habitat.
These shy and solitary herbivores result a quiet life in the woodlands and mountains of Vietnam and Laos. But their survival is threatened due to intensive poaching in the area, constructing the saola one of the only big mammals in critical danger of extinction.
The Sumatran Tiger
This carnivore, which can weigh up to 100 kilos and measure up to 2 meters in length, lives in Indonesia. It is genetically different from other territorial tigers and constitutes a subspecies in itself. Nowadays, the main threats it faces are poaching and deforestation.