Scaramucci Brings Wall Street Pitchman Skills to White House

Anthony Scaramucci, the Trump administration’s just-hired communications director, has a lot in common with his new boss.

Both attained it in Manhattan after coming from the city’s outskirts. Both enjoy the limelight, attracting attention by writing volumes and hosting TV displays. And both are best known within their industries for their salesmanship.

Anthony Scaramucci

Photographer: Albin Lohr-Jones/ Pool

A financier with no formal public relations experience may seem like an odd option for President Donald Trump’s top spokesman. But Scaramucci is a networker , not a merchant. A frequent presence on on business television, he’s the glad-handing host of an annual seminar in Las Vegas where some of Wall Street’s biggest names mingle with political notables like Joe Biden and Ben Bernanke. The firm he founded, SkyBridge Capital, gathers fund from investors and hands it over to other hedge funds to manage. He’s known on the street by the affectionate nickname” The Mooch .”

Scaramucci’s pitch for SkyBridge was that he could get reasonably well-off people into the same hedge funds as the ultra-wealthy, for a small fee. He was persuasive enough to attract nearly $12 billion in assets. Now he’s taking the sales skills he learned on Wall Street to the White House, where he’ll have to manage a Washington press corps that’s largely turned hostile and sell an unpopular agenda to the American people.

” He’s a great communicator and very charismatic, although he’s stereotyped as various kinds of a salesman ,” said Robert Wolf of 32 Advisors in New York, a former senior executive at UBS Group AG and a Democratic fundraiser who was close to President obama.” People underestimate how very smart he is .”

Spicer Contrasts

At Scaramucci’s debut at the White House on Friday, the contrast between the slick financier and outgoing press secretary Sean Spicer was apparent. Scaramucci, wearing a well-fitting blue suit, deflected any probing questions, made self-deprecating jokes about his vanity and height and confidently proclaimed his “love” for the president several times. He said his chore would be to let Trump be himself.

” I think he’s got some of the best political instincts in the world, and perhaps in history ,” he said.

Scaramucci spoke as if Trump was listening, addressing him directly at one point. He praised the president’s athleticism, claiming to have watched him hurl a football through a tire with a” dead spiraling” and to sink foul shots at Madison Square Garden in formal garb. He adopted some of Trump’s adjectives, like “tremendous” and “phenomenal” — even a “huge” that sounded as if it started with a Y.

Scaramucci, 53, grew up in Port Washington, New York, on the north shore of Long Island, about 10 miles from Trump’s boyhood home in Jamaica Estates. His father worked at a sand and gravel company and his mother maintain home. After Tufts University in Massachusetts and Harvard Law School, Scaramucci got a job at Goldman Sachs, where he floundered as an investment-banking analyst, got fired, then re-hired and flourished as a stock salesman.

People Skills

” He was very hungry, and I thought he could shine in an area where he could use his people abilities ,” his former boss at Goldman, Michael Fascitelli, told Bloomberg in 2011.

Scaramucci left Goldman to start a hedge fund, sold it, then founded SkyBridge in 2005. It’s a fund-of-funds, meaning rather than manage money itself, the firm picks hedge funds for investors. It takes a fee on top of those charged by the underlying hedge funds.

The business model has fallen out of favor due to high fees and poor performance. SkyBridge’s multi-strategy fund has lagged the S& P 500, whether the comparison is over the past year, three years, five years or 10 years. It has gained about 6 percent annualized since inception — less than half as much as the stock-market index.

Like Trump, Scaramucci is relatively new to politics, and has given fund to both parties. He met with Obama in early 2008 and agreed to raise money for his former Harvard Law classmate, according to Politico.

But by 2010, he’d became a spokesman for Wall Street grievances against the Obama administration, complaining to the president in a televised town hall-style meeting that” we have felt like a pinata. Maybe you don’t feel like you’re whacking us with a stick, but we certainly feel like we’ve been whacked with a stick .”

Manhattan Steakhouse

As Scaramucci was channeling the Wall Street backlash, he was growing rich. He acquired a fund-of-funds business from Citigroup, adding $1.6 billion in assets. He appeared in a CNBC special called ” Untold Wealth: The Rise of the Super-Rich” and wrote a book titled “Goodbye Gordon Gekko.” While Obama complained about financial “fat cats,” Scaramucci started SALT, a lavish annual meeting in Vegas that became a celebrity-packed schmoozefest. In 2015, he opened the Hunt& Fish Club NYC, a Midtown Manhattan steakhouse adorned with 55,000 pounds of marble.

By the time Obama ran for re-election, Scaramucci was boasting he was ” one of the top raisers” for Republican contender Mitt Romney and rubbing elbows with fellow members of the Koch friends’ elite conservative donor network.

Read more: Scaramucci, at White House, Has Unfinished Business in China

When it comes to public policy, Scaramucci has been a dependable advocate for Wall Street. After Trump assaulted hedge-fund administrators’ tax breaks on the campaign trail, Scaramucci called it “anti-American.” And he’s passionate foe of the Obama era’s so-called fiduciary regulation, which requires brokers to work in their client’s own best interest when advising on retirement products.

Scaramucci has alerted the rule would” put financial advisers out of work .” At a seminar last year, he compared it to the Supreme Court’s 1857 Dred Scott decision, which denied black Americans citizenship.

As the Republican presidential competition kicked off in 2015, Scaramucci rejected Trump as a” hack legislator” and a bully and called him” an inherited money dude from Queens County .” But his preferred nominees, Scott Walker and Jeb Bush, both fizzled. Once Trump sewed up the nomination, Scaramucci became an energetic fundraiser and ubiquitous on-air ally.

Shortly after Election Day, Scaramucci put his stake in SkyBridge on the auction block while negotiating for a position in the new administration.

The transition from Wall Street to Washington proved more fraught than he’d bargained for. In January, Scaramucci presented up at the World Economic Forum in Davos, telling reporters he’d joined the administration as an deputy to the president. At the same period, he announced a bargain to sell SkyBridge.

But the White House job evaporated days later, after media reports in the New York Times and Bloomberg highlighted the the identity cards of the SkyBridge buyers: A politically connected Chinese conglomerate, and a little-known investment fund linked to a Venezuelan-born banker who’d once worked closely with the Hugo Chavez regime. Analysts called the price tag high; Scaramucci’s 45 percentage stake was valued at about $80 million.

( At Davos, he discussed possible joint investments in a meeting with with Kirill Dmitriev, head of the Russian Direct Investment Fund. CNN was forced to retract a narrative last month saying that Scaramucci was under investigation over this meeting after he complained, and a reporter and two editors resigned. Trump gloated on Twitter about Scaramucci’s victory:” So they caught Fake News CNN cold, but what about NBC, CBS& ABC? What about the fail @nytimes& @washingtonpost? They are all Fake News !”)

After reports Scaramucci would be appointed ambassador to the Paris-based Organisation for Economic Co-operation and Development, he got a lower-profile task at the U.S. Export-Import Bank. He remained a loyal advocate for Trump on Tv before another shot at the White House materialized this week.

He has yet to complete the sale of his firm; originally expected to close as early as May, it’s still awaiting clearance by U.S. national-security officials, according to two people with knowledge of the situation. At the briefing Friday, Scaramucci said that his business interests had been vetted by the Office of Government Ethics and the White House counsel and had been found” 100 percentage wholly cleansed and clean .”

” You want to go serve the country, and so the first thing you have to do is take over this mega opportunity cost by getting rid of all your assets ,” he told.” I’m willing to do that, because I love the country .”

( A previous version of this story was corrected to revise the date of the primary campaign kickoff and remove a including references to a foreign buyer in the second deck headline .)

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